Ty Archibald

Dicks

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13 of 30 NBA franchises have never brought home a title.

To show their loyalty to fans of these teams, Dick's is championing the non-champions.

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These fans needed a cause to rally behind -- a mantra to represent their devotion:

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T-shirts allow fans to represent their teams and stand in solidarity with the other 12 franchises.

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Copywriter & Denver Nuggets Fan: Ty Archibald

Art Director & Phoenix Suns Fan: Taylor Dahl

My Role: As a suffering Denver Nuggets fan, I felt it was my duty to make a campaign in homage to the mile-high city. I wrote copy and did initial ideation with Taylor.