Ty Archibald

Uncrustables

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The Internet is a pretty neat place. This campaign is not about that side of the internet.

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Forget the moon landing, flat Earth, or lizard people. One man is brave enough to ask the important questions. 

 
 
 

Kevin then hijacked twitter conversations, directing attention back to the important topics.
(Give him a follow: @kevin_sees_all)

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Kevin kept trolling... and the tweeters kept tweeting.

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Kev even made an Etsy shop to help fund the fight

The truth is out there.

 
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Copywriters: Ty Archibald & Abby Christensen

Art Directors: Taylor Dahl & Braden Clark

My Role: My wife was eating an Uncrustable and asked, "What do they do with the crusts?" and that was that. I filmed the two spots, and a bunch of the gifs we made. My dog, Archie, was a big help too. (see above). I also probably creeped a bunch of people out by tweeting them from Kev's account.